Changing Conversations Around Nutrition

In 2024, Lumina Corps led the launch of the HHS Office of Disease Prevention and Health Promotion (ODPHP) Food Is Medicine website. Food Is Medicine encompasses a broad range of approaches that promote optimal health and healing and reduce disease burden by providing nutritious food—with human services, education, and policy change—through healthcare and community system collaborations. In support of the initiative, Lumina provided a range of services, including developing a brand for Food Is Medicine and supporting communications strategy and execution, content strategy, design, and web development.  

Lumina led efforts to conceptualize and build a website to provide food and health system stakeholders with information about effective ways to create, implement, scale, and sustain Food Is Medicine programs across sectors and geographies. Lumina began the project by engaging stakeholders and defining goals, objectives, and key performance indicators. 

In addition to building the website, the Lumina creative team worked collaboratively with ODPHP to define the brand’s identity, create graphics that represent the initiative’s position at the nexus of food and healthcare, and ensure that all virtual assets were 508-compliant. Lumina’s team also worked closely with ODPHP staff to develop an integrated, strategic communications plan informed by stakeholder input, user feedback, and agency priorities. Lumina established communications objectives, created promotional materials, developed key messages, and identified relevant channels and tactical opportunities.